The Amarillo Enterprize Challenge is a program of the WTAMU Enterprise Center, funded by the Amarillo Economic Development Corporation, designed to help entrepreneurs expand an existing business or launch a new business. The Enterprise Center operates under the umbrella of the College of Business and judges for the Enterprize Challenge includes a College of Business faculty member and select members from SIFE. The 2011 Enterprize Challenge winners are Jax Transport-$100,000, American Site Builders-$100,000, NanoFrio-$100,000, English Field Aviation-$100,000, Posh Pinc-$50,000, and Dichonics-$50,000.
The Better Business Bureau, in partnership with the College of Business at West Texas A&M University and SIFE, awarded the Torch Award for Marketplace Ethics to three companies for 2011. This year’s winners are: Dale Buckner, Inc. (Small Business), Glass Doctor (Medium Business), and Education Credit Union (Large Business). The President’s Award for long-standing commitment to ethics was awarded to A to Z Tire & Battery. The Excellence in Community Service Award recipient is Debra McCartt.