Terry Fator
Terry Fator

Dr. Nick Gerlich and Piero Taliente, senior International Business student from Kingswood TX, continue their working relationship with the Terry Fator Show in Las Vegas.  Fator performs five nights weekly in his theater at The Mirage.

Piero is developing mobile market research applications using the Qualtrics online survey software.  The goal is to solicit fan feedback via mobile devices, their Facebook page, their website, and with in-theater kiosks using iPads.  Qualtrics is capable of reformatting itself for any platform or device, but care must still be taken to ensure that questions display in a logical fashion regardless of screen size.

“Piero is getting the experience of a lifetime,” Gerlich said.  “He is applying his classroom knowledge with a very real business, and learning how to use the premier survey software in the process.”

Terry Fator Show management hopes to continue the relationship into the future, meaning there will be opportunities for other aspiring marketing research students to gain valuable experience.